2008-02-27 00:00:00

Web 2.0 in a Nutshell: Learn, Find, Share.

Blogs. Podcasts. Wikis.

MySpace. Facebook. YouTube.

New media is everywhere, and the healthcare industry is no exception. A growing number of healthcare organizations are using such Web 2.0 technologies to advertise their services and provide healthcare consumers with access to more interactive health education.

During this webinar, John Sharp, project manager forIT Web services with the Cleveland Clinic, sheds some light on Web 2.0 and all it encompasses — and what it means to healthcare.

???It’s about participation, usability and design. The core principles that define Web 2.0 are Web-based and easily accessible. One of the most important principles is that you control your own data, whereas in what is called Web 1.0, information was controlled by the Web site owner. Web 2.0 Web sites are open to complete participation by users.

Health 2.0 is a newer concept that takes the Web 2.0 technologies and imports them into healthcare. For instance, social networking is now available for patients, healthcare consumers or providers. Podcasts are available for medical and patient education and other uses in healthcare, wellness for instance. Wikis are available for medical references. Blogs are written by physicians and other medical experts. Tagging of medical topics, photos and videos is happening all over the Web.???

But even as a comparatively new form of media, Web 2.0 is already evolving into something bigger and better, says Dave Bennett, director ofWeb resource services at the Medical University of South Carolina (MUSC).

???A lot of people are talking about Web 2.0, and I am often asked when we are going to reach Web 3.0. We’re moving in that direction with many of the new technologies that we see online. With Web 2.0, we move away from static content to dynamic content in the forms of video and audio.”

University of Alabama Health System???s Internet Marketing Manager Susan Reid notes that engaging your audience is essential to Web 2.0 success.

???The difference between Web 2.0 [and Web 1.0] is now you have to engage the audience where they are. There are many ways to do that: email, social networks, blogs bulletin boards, Wikis, video and audio, RSS feeds, mobile phones. The key is going out and engaging them where they are.???

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